Cookies are small pieces of data that are sent from a website and stored in your web browser’s memory. They are often used to help websites function properly, as websites are stateless and do not remember user information from one page to another. However, cookies can also be used to track user actions within a website or across multiple websites, in order to collect usage data and identify user interests and behavior. This information can then be used to display relevant advertisements to users.
When websites use the CookieHub Consent Management Platform (CMP), they give users the option to allow or deny certain categories of cookies. This helps to protect users’ privacy. The most common categories of cookies are necessary cookies, preference cookies, analytical cookies, and marketing cookies.