Cookies are small pieces of data that are sent from a website and stored in your web browser’s memory. They are often used to help websites function properly, as websites are stateless and do not remember user information from one page to another. However, cookies can also be used to track user actions within a website or across multiple websites, in order to collect usage data and identify user interests and behavior. This information can then be used to display relevant advertisements to users.
When websites use the CookieHub Consent Management Platform (CMP), they give users the option to allow or deny certain categories of cookies. This helps to protect users’ privacy. The most common categories of cookies are necessary cookies, preference cookies, analytical cookies, and marketing cookies.
Necessary cookies are used to make a website function properly, and are generally not used for tracking. They are often used for user authentication, so that a website can remember who is logged in when the user navigates to different pages or refreshes the site. Necessary cookies can also be used to keep track of items in a shopping cart, or to provide load balancing information.
Preference cookies are used to remember information that customizes how a website looks or behaves for each user. This may include storing the user’s preferred language, region, currency, or color theme.
Analytical cookies are not essential, but they are used to collect valuable information on how a website is being used. This information can help identify issues and figure out what needs to be improved on the site, as well as what content is useful to users. In most cases, the information collected by analytical cookies is anonymous, but some analytics services may collect information that can be used to identify the user.
Marketing cookies are used to track users across multiple websites, in order to allow publishers to display relevant and engaging advertisements. These cookies are typically used by advertising networks to target users with advertisements that are likely to be of interest to them.